Creative Technologist
Experimenting with new ad size recommendations from the IAB, leading concept through execution. Incorporating multiple touch points and advanced animation techniques leveraging Greensock API. Designed and built in vanilla HTML/CSS/JAVASCRIPT incorporating dynamic content capabilities, parralax effects and scrub action for 3d product animations. Interact with this experience by clicking below.
Leveraging multi-product rotators intended for horizontal scrolling, I engineered the first vertical rotator concept for this top-tier client.
A custom execution that was integrated as a standard feature across all digital products.
Conversant's first vertical oriented scroller that didn't leverage a mutli-product rotator was for Loft. Using Greensock's scrollTrigger I produced an effect natural to standard web experiences within this mobile interstitial.
Translating existing client assets into HTML5 was required for this execution. Where a long-shadow effect executed in AfterEffects had to be reimangined with vanilla javascript to run on Conversant Ad Servers.
Microsites are rarely provided by a client, developing them became a product opportunity. With this execution for Omaha serving as a framework to automate the process allowing for future upsells.
Rapid-edit tool allows for the quick manipulation of media from within this graphic user interface. Play, loop, flip the player and create 1 of 1 edits for download directly from within collectible.
A productized framework and open source design system allows for the free and open distribution of digital media. Building the bottom of the funnel for self published producers in web3.
Bryan Balli has been developing immersive digital products since transcoding the first flash assets to mobile IOS in 2010 at Greystripe. Since has learned to communicate effective solutions for dynamic, gold star digital products under ValueClick, Conversant, Alliance Data, Epsilon and Publicis Groupe. Pushing design frameworks from technical perspectives with a history of creating first to market concepts. Capable of communicating conceptual, technical and legacy insights across Creative, Engineering and Account Teams while delivering high-impact strategy, visual-design and code.